Abigail purchased a container of salt. Which of the following statements is true?
A) The core product is seasoning for her food and the actual product is the salt itself.
B) The core product is the salt itself and the augmented product is seasoning for her food.
C) The actual product is seasoning for her food and the core product is the salt itself.
D) The augmented product is the salt itself and the core product is seasoning for her food.

Question

Quizplus · Accepted Answer

The core product is the benefit or solution that the customer is seeking, which is seasoning for her food in this case. The actual product is the physical item that the customer purchases, which is the container of salt. The augmented product is the additional services or benefits that the customer receives with the purchase, such as a recipe booklet or a money-back guarantee. In this case, there is no mention of any augmented product, so A is the correct choice.

Abigail Purchased a Container of Salt