Marketing consists of those business activities that direct the
A) creation, development, preparation, communication, and delivery of a bundle of satisfaction from the creator to the target market.
B) plan for optimal production efficiency.
C) identification of alternative technologies.
D) establishment of a sales-oriented marketing philosophy.

Question

Quizplus · Accepted Answer

Marketing involves the creation, development, preparation, communication, and delivery of a bundle of satisfaction from the creator to the target market, in order to meet their needs and wants. It is not about production efficiency, alternative technologies, or a sales-oriented marketing philosophy.

Marketing Consists of Those Business Activities That Direct the