The consumer-oriented marketing philosophy
A) utilizes a "build-a-better mousetrap" approach.
B) focuses on "pushing the product."
C) recognizes first and foremost the need for attaining production efficiency goals.
D) believes that everything, including production and sales, centers on the consumer and his or her needs.

Question

Quizplus · Accepted Answer

The consumer-oriented marketing philosophy centers on the consumer and their needs. It puts the customer at the forefront and works to create products and marketing strategies that meet their needs and wants. This approach is different from a "build-a-better mousetrap" approach (A) which focuses on product innovation without necessarily considering the customer. It is also different from a "pushing the product" approach (B) which emphasizes selling the product rather than understanding the customer's needs. Finally, while production efficiency goals (C) are important, they are not the primary focus of a consumer-oriented approach.

The Consumer-Oriented Marketing Philosophy