The section of the marketing plan which describes the entrepreneur's approach to creating customer awareness of the product or service is the
A) product or service section
B) promotion section
C) distribution section
D) pricing section

Question

Quizplus · Accepted Answer

The promotion section of the marketing plan includes the strategies for creating customer awareness of the product or service through advertising, public relations, sales promotions, and personal selling.

The Section of the Marketing Plan Which Describes the Entrepreneur's