Mary Delany, owner of Delany Salsas, is curious to know whether the new packaging for her line of salsas is being noticed by supermarket consumers. Accordingly, she ventures out to the local supermarket and passively watches the reactions of shoppers as they pass by one of the many Delany Salsas displays. Mary Delany is collecting ____ data through ____ methods.
A) secondary/observational
B) primary/questioning
C) primary/observational
D) secondary/questioning

Question

Quizplus · Accepted Answer

Mary Delany is collecting primary data, as she is directly observing the reactions of shoppers. She is using an observational method by passively watching shoppers, rather than actively questioning them. Therefore, the best choice is C, primary/observational.

Mary Delany, Owner of Delany Salsas, Is Curious to Know