Question 1

The process of identifying potential threats is known as ________.
A)contingency theory
B)planning
C)risk assessment
D)coorientation
E)public relations

Accepted Answer

The process of identifying potential threats is known as risk assessment. Contingency theory is a management theory, planning is a general term that can refer to various types of planning, coorientation is a communication theory, and public relations is a field focused on managing relationships between an organization and its publics.

Question 2

According to former automobile industry executive Gerald Meyers,which of the following statements about crises are true?
A)Crises can bring opportunity.
B)No good can come from a crisis.
C)Crises can create heroes.
D)A and C
E)None of the above.

Accepted Answer

Gerald Meyers argues that crises can bring opportunity and create heroes.

Question 3

At which step of the crisis communications process do you engage in evaluation of what went well in handling the crisis and what didn't?
A)message development
B)recovery
C)response
D)risk assessment
E)planning

Accepted Answer

The evaluation of what went well and what didn't is part of the recovery phase of the crisis communications process. This is where the crisis team reviews the effectiveness of their response and makes necessary adjustments to prevent similar incidents in the future.

Question 4

The crisis management team meets in the ________.
A)emergency operations center
B)media information center
C)central command post
D)executive suite
E)place where the crisis is occurring

Accepted Answer

The emergency operations center is a centralized location where the crisis management team can coordinate response efforts and communicate with stakeholders, making it the most appropriate choice for the team to meet during a crisis. The media information center and central command post may also be used, but they are typically part of the larger emergency operations center. The executive suite and place where the crisis is occurring may not be suitable for the crisis management team to convene in, as the former may not be equipped with the necessary resources and the latter may be too chaotic and unsafe.

Question 5

During the Sago mine disaster in 2006,families of the trapped miners were erroneously led to believe that the men had been successfully rescued because ________.
A)the mining company did not have crisis communication plan
B)the mining company's crisis communications plan was not followed
C)state officials "jumped the gun" in a effort to get credit for the rescue
D)company officials lied to them
E)the families were impatient

Accepted Answer

According to reports, the mining company's crisis communications plan was not followed and inaccurate information was released to the families, leading them to believe that the miners had been successfully rescued when they had not.

Question 6

A major reason for the government's inadequate response to Hurricane Katrina was ________.
A)it was unexpected
B)a breakdown in relationships among key stakeholders
C)a failure to conduct realistic training exercises
D)A and B
E)B and C

Accepted Answer

The answer of A major reason for the government's inadequate...

Question 7

Which of the following statements is/are true?
A)NASA learned to communicate better during crises after the Challenger accident.
B)In both shuttle disasters,NASA suffered from what investigators called "go fever."
C)NASA won public praise for its handling of the Columbia accident.
D)All of the above.
E)None of the above.

Accepted Answer

All of the statements are true. After the Challenger accident, NASA made significant improvements in its communication processes during crises. Both the Challenger and Columbia disasters were attributed in part to a culture of "go fever," where the desire to proceed with launches overrode safety concerns. Despite the tragedies, NASA's handling of the Columbia accident, in particular, was met with public praise for its transparency and dedication to learning from the mistakes.

Question 8

An unpleasant occurrence that is commonplace,can be addressed in a limited time frame,and doesn't drain organizational resources or arouse public attention is a ________.
A)a crisis
B)a problem
C)a situation
D)an incident
E)an event

Accepted Answer

The answer of An unpleasant occurrence that is commonplace,can be...

Question 9

The second step of the crisis communications process is ________.
A)message development
B)recovery
C)response
D)risk assessment
E)planning

Accepted Answer

The second step in the crisis communications process is planning, which involves preparing strategies and protocols to effectively manage and communicate during a crisis.

Question 10

A crisis plotting grid ________.
A)charts an organization's progress in responding to a crisis
B)measures the quality of an organization's crisis response
C)compares the crisis responses of different organizations
D)gauges the effectiveness of an organization's crisis communications messages
E)aids in identifying the most likely and most disruptive potential crises

Accepted Answer

A crisis plotting grid is a tool that helps organizations identify potential crises by plotting them on a chart based on their likelihood and potential impact. It allows organizations to prioritize their crisis management efforts and allocate resources accordingly.

Question 11

The first stage of a crisis is known as ________.
A)the cleanup phase
B)the point of no return
C)the critical moment
D)when things return to normal
E)the warning stage

Accepted Answer

The warning stage is the first stage of a crisis, where there may be signs or signals indicating that a crisis is imminent. It is a crucial time for organizations to take action and prepare for potential crises.

Question 12

Hurricane Katrina was ________.
A)an emergency management failure
B)a public relations failure
C)a disaster that many had seen coming for years
D)A and C
E)All of the above.

Accepted Answer

Hurricane Katrina is widely regarded as an emergency management failure due to the inadequate response before and after the storm hit. It was also a public relations failure, as the communication from government officials was often criticized for being misleading or insufficient. Additionally, experts had warned for years about the potential for a catastrophic hurricane to hit New Orleans, making it a disaster that many had indeed seen coming. Therefore, all of the provided options are correct.

Question 13

Most crises are ________.
A)unavoidable
B)disastrous
C)time consuming
D)expensive
E)predictable

Accepted Answer

Most crises are predictable, meaning that there are warning signs and indicators that can be monitored to potentially avoid or mitigate the impact of a crisis. By identifying these indicators and developing contingency plans, organizations can be better prepared to handle a crisis when it arises.

Question 14

The third stage of a crisis is known as ________.
A)the cleanup phase
B)the point of no return
C)the critical moment
D)when things return to normal
E)the warning stage

Accepted Answer

The cleanup phase is the third stage of a crisis, which involves dealing with the aftermath of the crisis and restoring normalcy.

Question 15

Something that requires a considerable investment of time and organizational resources while bringing unwanted public attention is ________.
A)a crisis
B)a problem
C)a situation
D)an incident
E)an event

Accepted Answer

A crisis typically requires a significant investment of time and resources to manage, and it often attracts unwanted public attention. The other options may also require resources or attention, but they do not necessarily imply the same level of seriousness or urgency as a crisis.

Question 16

A crisis communications plan should include ________.
A)the members of the crisis management team
B)a definition of a crisis
C)a list of an organization's key stakeholders
D)all of the above
E)none of the above

Accepted Answer

A comprehensive crisis communications plan should include all of the above elements. The crisis management team should be identified and their roles defined, a clear definition of what constitutes a crisis should be established, and a list of key stakeholders should be developed to ensure effective and timely communication during an emergency situation.

Question 17

According to former auto executive Gerald Meyers,crises can ________.
A)cause you to "get religion"
B)help develop new competitive edges
C)can change people
D)A and C
E)B and C

Accepted Answer

Crises can help develop new competitive edges and change people, according to Gerald Meyers. This suggests that crises can be catalysts for both personal and organizational transformation.

Question 18

Northern Illinois University's successful crisis communications response to a deadly on-campus shooting in 2008 is credited to _____.
A)a policy of transparency
B)research into the earlier Virginia Tech shootings
C)an increase in computer server capacity
D)All of the above.
E)None of the above.

Accepted Answer

Northern Illinois University's successful crisis communications response to the deadly on-campus shooting in 2008 was attributed to a combination of factors, including a policy of transparency, research into the earlier Virginia Tech shootings, and an increase in computer server capacity. Therefore, option D, "All of the above," is the correct answer.

Question 19

The second stage of a crisis is known as ________.
A)the cleanup phase
B)the point of no return
C)the critical moment
D)when things return to normal
E)the warning stage

Accepted Answer

The second stage of a crisis is known as the "point of no return," where the crisis becomes unavoidable and must be addressed.

Question 20

The primary goal behind the establishment of a media information center during a crisis is a desire to ________.
A)make the reporters happy
B)make the reporters accessible
C)make it the reporters' only source of official information
D)monitor media reporting
E)monitor rumors

Accepted Answer

The primary goal of establishing a media information center during a crisis is to make it the reporters' only source of official information, ensuring accurate and controlled dissemination of information.

Quiz 12: Crisis Communications

The process of identifying potential threats is known as ________.

According to former automobile industry executive Gerald Meyers,which of the following statements about crises are true?

At which step of the crisis communications process do you engage in evaluation of what went well in handling the crisis and what didn't?

The crisis management team meets in the ________.

During the Sago mine disaster in 2006,families of the trapped miners were erroneously led to believe that the men had been successfully rescued because ________.

A major reason for the government's inadequate response to Hurricane Katrina was ________.

Which of the following statements is/are true?

An unpleasant occurrence that is commonplace,can be addressed in a limited time frame,and doesn't drain organizational resources or arouse public attention is a ________.

The second step of the crisis communications process is ________.

A crisis plotting grid ________.

The first stage of a crisis is known as ________.

Hurricane Katrina was ________.

Most crises are ________.

The third stage of a crisis is known as ________.

Something that requires a considerable investment of time and organizational resources while bringing unwanted public attention is ________.

A crisis communications plan should include ________.

According to former auto executive Gerald Meyers,crises can ________.

Northern Illinois University's successful crisis communications response to a deadly on-campus shooting in 2008 is credited to _____.

The second stage of a crisis is known as ________.

The primary goal behind the establishment of a media information center during a crisis is a desire to ________.