In their controversial book The Fall of Advertising and the Rise of PR,Al and Laura Ries wrote that ________.
A) PR is more successful than advertising when launching brands.
B) the days of the advertising industry are numbered
C) PR has more credibility than advertising
D) A and B
E) B and C
Correct Answer:
Verified
Q7: A key to a successful IMC campaign
Q8: An indication that consumer-focused marketing is influencing
Q9: According to corporate executive Matthew Gonring,a successful
Q10: A panel of marketing and public relations
Q11: An IMC audit _.
A)analyzes the communications network
Q13: According to corporate executive Matthew Gonring,a successful
Q14: Traditional tactics in marketing public relations include
Q15: An indication that public relations is influencing
Q16: The use of controlled media to influence
Q17: IMC is different from mass marketing because
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