An indication that public relations is influencing consumer-focused marketing is ________.

Question

Quizplus · Accepted Answer

The emphasis on two-way communication is a key aspect of public relations that has influenced consumer-focused marketing strategies to prioritize engagement and interaction with smaller publics or specific target audiences, leading to a greater focus on segmentation and personalized communication strategies. The decline in the use of integrated marketing communication (IMC) can also be attributed to the increasing importance of public relations in shaping brand image and reputation through strategic communication efforts. Therefore, options A and C are the best choices.

An Indication That Public Relations Is Influencing Consumer-Focused Marketing Is