Consumer-focused marketing includes ________.

Question

Quizplus · Accepted Answer

All of the above options are examples of consumer-focused marketing. Database marketing involves collecting and analyzing customer data to create targeted marketing campaigns. Relationship marketing emphasizes building long-term relationships with customers through personalized communication and experiences. Customer relationship management involves managing and improving customer interactions throughout the customer journey. Integrated brand communication involves creating a consistent message and image across multiple marketing channels to enhance the customer experience.

Consumer-Focused Marketing Includes ________