The values-driven management of relationships between an organization and the publics that can affect its success is ________.

Question

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Public relations is the practice of fostering and maintaining relationships between an organization and its various publics, including consumers, employees, shareholders, the media, and the government. It is based on values-driven management, which means that organizations need to communicate in a way that is consistent with their values and beliefs, as well as those of their stakeholders. Marketing, advertising, promotion, and IMC are related to promoting products or services, but they do not necessarily involve managing relationships with stakeholders.

The Values-Driven Management of Relationships Between an Organization and the Publics