According to corporate executive Matthew Gonring,a successful strategy for developing a successful IMC campaign is ________.

Question

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The creation of shared performance measures is important for ensuring that all members of the team are working towards the same goals and objectives, making it easier to measure the success of the IMC campaign. This helps to ensure that everyone is on the same page and working towards the same goals. Mass marketing techniques can be useful, but they may not be the best approach for all audiences. A global communications strategy may be effective for some campaigns, but it may not be necessary or appropriate for all. Broad evaluative measures that cover all audiences can be helpful, but they may not give a complete picture of the success of the campaign. Exercising regularly and drinking three glasses of milk daily may be good for overall health, but it has nothing to do with developing a successful IMC campaign.

According to Corporate Executive Matthew Gonring,a Successful Strategy for Developing