The number of customers in business-to-business markets is quite large compared to the number of customers in the consumer market.

Question

Quizplus · Accepted Answer

The statement is false. The number of customers in business-to-business markets is typically smaller compared to the number of customers in the consumer market. However, the size of each customer in the business-to-business market is generally larger compared to the size of a single consumer customer.

The Number of Customers in Business-To-Business Markets Is Quite Large