Marketing goods and services to the B2B market relies more heavily on advertising than marketing efforts aimed toward the consumer market.

Question

Quizplus · Accepted Answer

The strategies used in B2B markets are often quite different from those used in the consumer market because the buyers are so different. B2B buyers expect personal service, while advertising, a nonpersonal promotional strategy, can more effectively reach the large number of customers in the consumer market.

Marketing Goods and Services to the B2B Market Relies More