With help from the marketing department,engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use.The marketing managers want to differentiate it from less sophisticated products made by Easy's competitors.An important part of this effort is likely to be the selection of a __________ for the new modem.

Question

Quizplus · Accepted Answer

The marketing department is looking to differentiate the product from competitors, and one way to do so is by choosing a unique brand name that will distinguish it from other cable modems on the market. Patents and copyrights may be important for protecting the product's design and intellectual property, while a prototype is a model used for testing and developing the product before it is released to the market. However, in terms of marketing differentiation, choosing a strong brand name is likely to be the most effective strategy.

With Help from the Marketing Department,engineers at Easy Electronics Have