Rooney Community College has experienced declining enrolment for the past three years.Historically the college has relied on enrolment from newly graduated high school students.In order to identify other potential markets,Rooney Community College would benefit from:

Question

Quizplus · Accepted Answer

Rooney Community College should conduct marketing research to identify potential new markets. This will provide valuable insight into the needs and wants of various target markets, allowing the college to tailor its messaging and offerings accordingly. Sales promotions and test marketing may be useful tactics once new markets have been identified, but marketing research is the first step in this process. A stakeholder audit may also be useful, but it is not directly related to identifying new markets.

Rooney Community College Has Experienced Declining Enrolment for the Past