Exploring _________ data first helps marketers minimize marketing research costs.

Question

Quizplus · Accepted Answer

Secondary data refers to data that has already been collected and analyzed by someone else, such as government statistics, industry reports, or academic research. Using secondary data can save marketers time and money because they do not have to collect the data themselves. By exploring secondary data first, they can also gain valuable insights into their target audience, industry trends, and competitors, which can inform their marketing strategy and research approach.

Exploring _________ Data First Helps Marketers Minimize Marketing Research Costs