A firm that uses ________ segmentation divides a market into groups based on values,attitudes,and interests.

Question

Quizplus · Accepted Answer

Psychographic segmentation involves dividing a market based on values, attitudes, interests, personality traits, and other psychological factors. This segmentation method provides insights into consumers' lifestyles and purchasing behavior beyond their demographic characteristics like age, gender, income, and education level. Therefore, it is the best choice for a firm to use when targeting a specific group of consumers with common values, attitudes, and interests.

A Firm That Uses ________ Segmentation Divides a Market into Groups