________ marketing involves developing a unique mix of goods and services for each individual customer.

Question

Quizplus · Accepted Answer

One-to-one marketing involves tailoring goods and services to the specific needs and preferences of individual customers. This approach relies heavily on customer data collection and analysis to create personalized offers and experiences. B2B marketing refers to business-to-business marketing, volume marketing focuses on selling large quantities of standardized products at low prices, and usage marketing targets customers based on their consumption patterns.

________ Marketing Involves Developing a Unique Mix of Goods and Services