A consumer's decision-making process is influenced by his/her ________, consisting of those people who help shape the consumer's beliefs, attitudes, values, or behavior.

Question

Quizplus · Accepted Answer

A consumer's reference group includes individuals or groups whose opinions are important to the consumer and whose attitudes and values the consumer may adopt. Examples of reference groups include family, friends, peers, and social or professional associations. The other options (B, C, D) do not accurately describe the concept of a reference group.

A Consumer's Decision-Making Process Is Influenced by His/her ________, Consisting