Which of the following is consistent with relationship marketing?
A) maintaining transactional relationships with customers
B) working with buyers to determine their individual needs
C) developing market share through mass media advertising
D) focusing more on obtaining new customers than on retaining existing customers
Correct Answer:
Verified
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Q205: Which of the following best represents an
Q206: A consumer's decision-making process is influenced by
Q208: Which of the following correctly identifies why
Q209: Firms that adopt a relationship marketing strategy
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Q211: According to the Adapting to Change box,
Q212: The goal of _ is to keep
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