One factor that influences the consumer decision-making process is ________, referring to the set of values, attitudes, and ways of doing things passed from one generation to another in a given society.

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Culture refers to the set of values, attitudes, and ways of doing things passed from one generation to another in a given society. It shapes consumer behavior and influences the decision-making process. Understanding cultural values and beliefs is crucial for businesses to create marketing strategies that resonate with their target audience.

One Factor That Influences the Consumer Decision-Making Process Is ________