Fast Fine Foods markets some of its products to consumers looking for simple, quick meals. Fast Fine Foods also offers another line of products targeted to people interested in low-fat, high-nutrition foods. The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of

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Benefit segmentation emphasizes the benefits a product provides in order to appeal to consumers interested in those types of benefits. Thus, people who are in a hurry or who do not like to spend much time in the kitchen may be attracted to one of these lines, while other consumers who are very health conscious may find the other line of foods appealing.

Fast Fine Foods Markets Some of Its Products to Consumers