Looking to increase its customer loyalty, management at Epic International has worked to create a personal dialogue with their customers. This dialogue will enable Epic to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. What strategy does Epic International illustrate?

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Relationship marketing emphasizes pleasing customers by producing high-quality products that exactly meet their requirements. This approach to marketing also emphasizes retaining customers by offering fantastic service and special programs to reward long-time customers.

Looking to Increase Its Customer Loyalty, Management at Epic International