Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments?
A) micro targeting
B) narrowcast marketing
C) focused marketing
D) niche marketing
Correct Answer:
Verified
Q214: One factor that influences the consumer decision-making
Q215: Which of the following is most consistent
Q216: Firms adopting a relationship marketing strategy view
Q217: A _ marketing strategy develops products and
Q218: Fast Fine Foods markets some of its
Q220: Consumer decisions regarding the products they buy
Q221: The number of buyers in B2B markets
Q222: Looking to increase its customer loyalty, management
Q223: Khloe only purchases designer jeans and high-priced
Q224: After years of using a mass marketing
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