One factor that influences the consumer decision making process is __________,which refers to the set of values,attitudes,and ways of doing things passed from one generation to another in a given society.

Question

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Culture refers to the set of values, attitudes, and ways of doing things passed from one generation to another in a given society. This can heavily influence consumer decision making, as individuals are socialized into their culture and often follow the norms and values of their society when making purchasing decisions.

One Factor That Influences the Consumer Decision Making Process Is