A consumer's decision making process is influenced by their __________,consisting of those people who help shape the consumer's beliefs,attitudes,values or behaviour.

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A reference group refers to a group of individuals who have a significant effect or influence on an individual's attitude, behavior, values, or beliefs. A reference group can influence a consumer's decision-making process by providing information, setting expectations, or providing a basis for comparison. This group can include family, friends, peers, celebrities, or even social media influencers.

A Consumer's Decision Making Process Is Influenced by Their __________,Consisting