Which of the following correctly identifies the motivation of firms using a market segmentation strategy?
A) Firms can avoid the government's anti-trust laws by selecting a small slice of a larger market.
B) This strategy enables a firm to identify common traits in different consumer groups.
C) With limited resources, firms can better satisfy the wants and needs of a smaller target market.
D) Government regulations require firms to maintain accurate records to show that the firm has not discriminated against a market segment.
Correct Answer:
Verified
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