Which of the following is not a potential "switching cost"?
A) employee training
B) upgrading software
C) new hardware
D) new documentation

Question

Quizplus · Accepted Answer

Upgrading software is not a potential switching cost as it is a necessary activity that organizations routinely undertake to ensure that their systems are up-to-date and functioning optimally. Switching costs are costs or investments that customers have to make when they switch to a different company or product, such as employee training, new hardware, or new documentation.

Which of the Following Is Not a Potential "Switching Cost