Selling a customer with a checking account a home improvement loan is an example of
A) operational CRM.
B) direct marketing.
C) cross-selling.
D) cross-channel promotions.

Question

Quizplus · Accepted Answer

Cross-selling is the act of suggesting additional products or services to a customer who is already making a purchase or has an existing relationship with the company. In this case, the customer already has a checking account with the company, and the company is cross-selling a home improvement loan to them.

Selling a Customer with a Checking Account a Home Improvement