XYZ Corporation faces little competition for its product and can barely keep up with demand. The marketing philosopy most likely in place at XYZ is the ____________ philosophy.
A) production-oriented
B) sales-oriented
C) consumer-oriented
D) efficiency-oriented

Question

Quizplus · Accepted Answer

A production-oriented philosophy focuses on achieving efficiency in production and reducing costs, rather than considering customer needs and wants. It is likely that XYZ Corporation is solely focused on producing as much of their product as possible to keep up with demand, and may not be putting as much emphasis on customer satisfaction or market research.

XYZ Corporation Faces Little Competition for Its Product and Can