Love Languages is introducing an improved version of its tutoring targeted to students wanting more in-depth assistance using a CD format. The company has decided to continue to offer their original tutoring package and aim the new product at the original target market; therefore they are employing a ____ product strategy.
A) multiple products/one market
B) multiple products/multiple markets
C) modified product/one market
D) modified product/multiple markets
Correct Answer:
Verified
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