The shoes looked so cute in the store window, but after she brought them home Delia began having second thoughts about her purchase. Delia is experiencing:
A) post-purchase dissonance.
B) post-purchase satisfaction.
C) cognitive dissonance.
D) post-decisional distress.

Question

Quizplus · Accepted Answer

Post-purchase dissonance is the feeling of anxiety or doubt that a consumer may experience after making a purchase. In this case, Delia is experiencing second thoughts about her purchase of the shoes, which indicates that she may be experiencing post-purchase dissonance.

The Shoes Looked So Cute in the Store Window, but After