Match the term with its definition
-An analysis that reveals customers most likely to buy from a firm in the future because they have made purchases recently, frequently, and in amounts that exceed some established minimum
A)80/20 principle
B)customer database
C)customer segmentation strategy
D)evaluative criteria
E)evoked set
F)post-purchase dissonance
G)recency-frequency-monetary analysis
H)social classes
I)touch point
J)transactional relationship

Question

Quizplus · Accepted Answer

Recency-frequency-monetary analysis (RFM analysis) is an analysis that reveals customers most likely to buy from a firm in the future because they have made purchases recently, frequently, and in amounts that exceed some established minimum.

Match the Term with Its Definition