Match the term with its definition
-A collection of information about a customer as defined by CRM goals including personal, demographic, lifestyle, and transaction data; online habits; past responses; and complaint history
A)80/20 principle
B)customer database
C)customer segmentation strategy
D)evaluative criteria
E)evoked set
F)post-purchase dissonance
G)recency-frequency-monetary analysis
H)social classes
I)touch point
J)transactional relationship

Question

Quizplus · Accepted Answer

A customer database is a collection of information about a customer that includes personal, demographic, lifestyle, and transaction data, as well as online habits, past responses, and complaint history. It is a key component of effective customer relationship management (CRM).

Match the Term with Its Definition