Match the term with its definition
-A process of identifying customers that fit into smaller, more homogeneous groups
A)80/20 principle
B)customer database
C)customer segmentation strategy
D)evaluative criteria
E)evoked set
F)post-purchase dissonance
G)recency-frequency-monetary analysis
H)social classes
I)touch point
J)transactional relationship

Question

Quizplus · Accepted Answer

Customer segmentation strategy is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.

Match the Term with Its Definition