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Match the Term with Its Definition

Question 89

Multiple Choice

Match the term with its definition
-An interaction between a business and its customers


A) 80/20 principle
B) customer database
C) customer segmentation strategy
D) evaluative criteria
E) evoked set
F) post-purchase dissonance
G) recency-frequency-monetary analysis
H) social classes
I) touch point
J) transactional relationship

Correct Answer:

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