Match the Term with Its Definition

Match the term with its definition.
-An enduring opinion based on a combination of knowledge, feelings, and behavioral tendencies

A) attitude
B) culture
C) customer experience management (CEM)
D) customer lifetime value (CLV)
E) customer relationship management (CRM)
F) motivations
G) needs
H) opinion leaders
I) perception
J) perceptual categorization
K) reference groups