A classic study by Cialdini (1976) and colleagues on people's reactions to their college sports team showed that students were more likely to wear school apparel when the football team had recently won a game. This study BEST demonstrates _____.

Question

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This study demonstrates the concept of basking in reflected glory, which suggests that people associate themselves with successful others (in this case, their college football team) in order to boost their own self-esteem and status.

A Classic Study by Cialdini (1976) and Colleagues on People's