A risk of the differentiation strategy is that the firm's means of differentiation may eventually not provide value to the customer.

Question

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Over time, customer needs and preferences may change, or competitors may enter the market with new and better means of differentiation. If the firm's differentiation strategy does not adapt to these changes, they may lose their competitive advantage and customers may no longer see value in their offerings.

A Risk of the Differentiation Strategy Is That the Firm's