Amazon has built capabilities around Internet technology and e-commerce to facilitate information exchanges with its customers in a cost effective manner. This represents which of the three service dimension?
A) Reach
B) Richness
C) Affiliation
D) None of the above

Question

Quizplus · Accepted Answer

The service dimension of richness refers to the amount of information that can be exchanged between the service provider and the customer. Amazon's capabilities in Internet technology and e-commerce allow it to facilitate rich information exchanges with its customers in a cost-effective manner.

Amazon Has Built Capabilities Around Internet Technology and E-Commerce to Facilitate