Segmentation allows managers to more easily determine a customer's lifetime value based on demographics and purchase history.

Question

Quizplus · Accepted Answer

Segmentation helps managers to identify the most profitable customer segments, understand their needs, and tailor marketing strategies accordingly. By analyzing demographics and purchase history of each segment, managers can determine the lifetime value of customers and allocate resources effectively.

Segmentation Allows Managers to More Easily Determine a Customer's Lifetime