The industry-wide sales expected for a certain product for a certain time period is called:
A)total revenue
B)market potential
C)market push
D)net receipts
E)sales potential

Question

Quizplus · Accepted Answer

Market potential refers to the maximum possible sales of a product or service within a specific market for a given time period. It is an estimate of the total amount of sales that could be achieved if every potential customer in the market was to buy the product or service.

The Industry-Wide Sales Expected for a Certain Product for a Certain