When a marketing department has access to customer data about current products and services,it enables the department to:
A)understand the relationship between the marketing and sales departments
B)create campaigns that tap into the preferences and desires of customers
C)recommend product improvements to the product development department
D)continue the current campaigns they are conducting
E)justify the expenses they department incurs

Question

Quizplus · Accepted Answer

Access to customer data allows the marketing department to tailor campaigns to meet customer preferences and desires, enhancing their effectiveness.

When a Marketing Department Has Access to Customer Data About