While market tests can give companies valuable information about the way the market will react to a product,a huge downside of market testing is that:
A)there are outside firms that can help companies run their market testing programs
B)competitors will see the product before it is officially released and can take action to compete with it
C)it shows how real people will react to your product
D)it gives developers a chance to correct problems with the product before it is released officially
E)it must be performed before a product is officially released to the public

Question

Quizplus · Accepted Answer

Market testing involves releasing a product to a small sample of the target market to see how they react to it. However, one major downside of market testing is that competitors can see the product before it is officially released and can take action to compete with it, potentially affecting the success of the product.

While Market Tests Can Give Companies Valuable Information About the Way