Inquiries by a prospective customer that do not lead to a sale should be discarded since there is no longer any potential value.

Question

Quizplus · Accepted Answer

Inquiries from prospective customers who did not make a purchase in the first interaction can still have potential value. They may become interested later or refer others to the business. It is important to maintain a positive relationship and follow up with them in case their situation changes.

Inquiries by a Prospective Customer That Do Not Lead to a Sale