Which term refers to the problem that arises when the tendency for promotional expenditures is to spend more when sales are increasing and less when they are declining?
A) percentage of sales
B) what it will take to do the job
C) sales plus
D) what can be spared

Question

Quizplus · Accepted Answer

The problem described is known as the percentage of sales method, where promotional expenditures are tied to a percentage of sales. This can lead to overspending during periods of high sales and underspending during periods of low sales.

Which Term Refers to the Problem That Arises When the Tendency