For every purchase made,a book retailer awards its customers with points that can be used as a discount against future purchases.What type of sales promotion is this an example of?
A) premium
B) specialty
C) exhibit
D) loyalty program

Question

Quizplus · Accepted Answer

This is an example of a loyalty program, where customers are rewarded for their loyalty to the retailer by earning points that can be redeemed for discounts on future purchases.

For Every Purchase Made,a Book Retailer Awards Its Customers with Points