How do most small firms restrict their advertising?
A) by geographic boundaries
B) by psychological borders
C) by demographical lines
D) by behavioural patterns

Question

Quizplus · Accepted Answer

Small firms usually restrict their advertising by geographic boundaries, as they may not have the resources or reach to target a larger audience outside of their local area. This allows them to focus their efforts and budget on reaching potential customers within their immediate vicinity.

How Do Most Small Firms Restrict Their Advertising