Roger has set a meeting to promote a new product with an important client; they will meet at the client's corporate office.Which activity is Roger using to deliver this promotion?
A) personal selling
B) sales promotion
C) personal promotion
D) advertising

Question

Quizplus · Accepted Answer

Roger is using personal selling to deliver the promotion as he is meeting with the client in person to discuss the new product. Sales promotion involves incentive tactics to encourage customers to purchase the product, personal promotion refers to building a brand image of an individual, and advertising is a mass communication tool that is not specifically targeted at one client in a personal meeting.

Roger Has Set a Meeting to Promote a New Product