Ray mails surveys to residents of a neighbourhood with a return mail envelope.He plans to call the residents that respond to promote his home renovation company.How is Ray gaining knowledge of potential customers?
A) customer-initiated contacts
B) marketer-initiated contacts
C) impersonal referrals
D) personal referrals

Question

Quizplus · Accepted Answer

Ray is actively initiating contact with the residents who respond to his survey, making it a marketer-initiated contact. Through this contact, he can gather information about potential customers and promote his home renovation company.

Ray Mails Surveys to Residents of a Neighbourhood with a Return